Search Engine Optimization

What Is A Search Engine Optimization?

First of all let me very briefly define what a search engine is.

A search engine is a complex set of software programs made up of algorithms that uses what’s called spiders also known as robots and crawlers to index web pages in their databases.

These indexed or stored web pages are listed in the search results based upon the keywords people are using.

One of the main reasons search engines exist is to serve the exact information (content) that web surfers are looking for.

So, in a nutshell, search engines are in the business of providing their users with extremely relevant information based upon the keywords they are using.

If you think about, what would be the point?

Search Engine Optimization according to SEO Expert and creator the extremely powerful SEO Elite software says, “On-page search engine optimization is a fancy term to describe how you use keywords and other elements on your website pages to make them rank higher in the search engines.”

He also stated, “Off-page search engine optimization is, to put it crudely, all about links. Links from other websites to yours and links from pages within your site to other pages in your site. Search engines use links as an electronic form of voting in which not only links are considered as votes, but the value of the voter itself is important as well.”

So, in a nutshell, search engine optimization is about using and arranging the correct keywords your targeted audience is using to find what they seek in the proper combination on each of your webpages and getting other websites that target the same market that has similar content as yours to link to you.

Tips To Better Optimize Your Website To Help Boost Your Search Engine Rankings

Please understand Search Engine Optimization is a very complex field. There are many aspects and has several moving parts, because things are constantly changing such as how the search engines rank your website. These changes occur on a daily basis and keeping up with all of those changes can become time consuming.

I can’t possibly go into depth with this topic because of its complexities, however, here are some solid tips you can use as your foundational introduction to search engine optimization:

Tips to optimize your On-Page factors:

• Create each webpage based upon one keyword that relates to the overall theme of your site.

For example, if you site is about weight loss for women, then all the sub pages should relate to it. One page that you could create could be a review on a specific weight loss product.

• Your title tag should include the keyword you are trying to optimize for on each specific webpage.

Using the weight loss example again, your title tag should include the keywords weight loss product.

• Use the main keyword you are trying to optimize for a particular page in each of the header tags, and at least once in each paragraph.

Don’t burden yourself too much with on-page optimization, because link building is much more important to the search engines.

Please don’t misinterpret what I said…

You should do on-page optimization, but once you’ve done it for each of your content pages, let it be and put more effort into getting links to your website.

Click here to read my tutorial of Link Building, which happens to be the foundation of Off-Page optimization.

More Tips To Optimizing Your Website:

• Link all of your internal webpages, because this will allow the search engine spiders to crawl your entire site and as a result they will index those pages.
  
  
• Include a Google sitemap on your website because it will allow the Google search engine spiders to locate and index each of your webpages by storing them into it’s huge database.
  
  
• Create a separate sales letter for each product you’re selling, because this will allow you to optimize each of those product pages with the keywords based upon each of those products and the keywords your targeted audience is using to find them (remember this is called on-page optimization?).

Another great benefit of creating a separate website for each product is you create more links that point to your main or parent website, which helps to boost it’s link popularity, thus increasing the potential of it becoming an authority website, and boosting it’s placement in the search engines.

Google Page Rank – is a website measurement system used by Google to determine the relevance of your websites and then assigns it a number ranging between 1 to 10, with 1 being the lowest and 10 being the highest.

Note Google doesn’t share what formulas they use to determine a site’s page rank.

Regardless that Google doesn’t share this information, it’s been proven that the main factors most impact your position in the search engines are:

• How relevant and keyword focused your website content is (on-page optimization).
  
• The number of relevant external links you have pointing at your site from others that target the same market as you.

Go to http://toolbar.google.com to download the Google Toolbar so you can check your website’s Page Rank as well as your competitors.

• Submit your website to as many directories as possible. A directory is a collection of websites that are manually created and edited.

Here’s short list of the most popular directories:

• http://www.dmoz.org
  
• www.business.com
  
  
• http://dir.yahoo.com - Cost $299 per year with no guarantee your website will be indexed in their database, because it needs to be manually reviewed first.

Why Is Search Engine Marketing Optimization Important?

The reason there’s so much fierce competition in search engine optimization is it’s some of the very best traffic you can get to your website.

Think about it…

Prospects find your website through the search engines will have less resistance to your sales message because they found you and not the other way around.

Think about that very important distinction, because when you are chasing them with all of your advertising and marketing efforts, they tend to have a natural barrier of resistance (“The Wall, if you will”), because they know you are trying to sell them something.

You know that people don’t like to be sold to…

However, think about how good they feel about themselves when they’re able to find the exact information they were searching for on their own without having someone blast sales messages in their face.

Do you see the difference?

While they may still have a slight resistance to your sales message, it won’t be as intense.

Another point is prospects that find your web site through search engines are called “organic or natural” traffic.

Just keep in mind, these folks are in high-demand and can come at a premium price for the inexperienced website owner!

While there are several search engines out there in cyberspace, you only need to concentrate on two, http://www.Google.com andhttp://www.Yahoo.com, because they control over 80% of the market.

Also, there are several types of search engines including Pay-Per-Click, Meta Search, and Niche-based, that I will not be covering in this short tutorial.

Should You Manually Submit Your Website To The Search Engines?

In my experience, the major search engines, such as, Google and Yahoo have always found my websites via their spiders and indexed them all without having to manually submit them.

Of course, there’s always going to be some debate over this question.

Keep in mind, it may take anywhere from 2-4 weeks for the search engines to index your website.

However, if you would like to have your website indexed into the search engines’ database within 24-hours is dependent upon the Page Rank you’re willing to pay for.

Here are some paid link services that you can check out:

1.http://www.textlinkbrokers.com
2.http://www.text-link-ads.com
3.http://www.linkadage.com

NOTE: Some services can cost you up to $150. Here’s the trick, once your website has been indexed, you can cancel the service if you want to or continue it’s use!

A Word Of Caution: You should avoid free submission services and the majority of the software tools because they submit your website to all search engines using the same set of rules.

Using the same set of rules for all search engines is a big mistake, for the obvious reason that each one have a different set submission instructions.

If you do decide to go with those free services and software programs that claim to submit your website to 1000s of search engines, just know in advance that your site submission will most likely not make a difference.

If you want to use a software program that keeps up-to-date on the latest search engine advancements, I’d recommend you check out SEO Elite created by Brad Callen, a search engine optimization expert.

As a home-based business owner, I wouldn’t recommend you hire an SEO firm, unless you have a big budget, because they are kind of pricey. Although, some of them are worth their weight in gold.

What Tools And Resources Must Be Used To Implement Search Engine Marketing?

Keyword Elite
Downloadable software that allows you to research your market, finds hidden niches (automatically calculates Supply, Demand, and Profitability), analyze your competition, generate unlimited keyword list, and so much more.
Click Here for more details on this ultimate software that will make On-Page search engine optimization a breeze.

SEO Elite
You will love the power this software gives to you right at your fingertips. It allows you to easily search for link potential link partners, shows you their page rank, request links using personalized letters, spy on my competition, reverse engineer their web strategies, and so on.

SEO Elite has so many awesome features and benefits that it truly is the ultimate Search Engine Optimization tool are truly amazing!
Click Here for more details.