What Is Press Release Marketing?

A Press Release is a one-page news release that’s suppose to summarize what motivates you, your company, your talents, products and/or services, and your life’s purpose.

If you are able to successfully convey all of that information on one page, you’ll have the potential to explode your profits and recognition on a local, national, and global scale.

According to Paul Krupin, author of Trash Proof Press Releases stated, “Most people don’t realize that a one-page news release is perhaps the single most important piece of paper there is. “

Why Is Release Marketing Important?

Stop for moment to think about how powerful a successful press release could be for your home-based business!

For example, let’s say you send out 500 to 1000 press releases to various media outlets, such as, local news stations, radio stations, TV shows, and so on.

What if those press releases got you 20 interviews?

What if one of those interviews happened to be on the Oprah Winfrey Show?

Don’t say that it can’t happen to you, because it happens to people all the time, and besides, you’ll never know until you try.

Now imagine, how many millions of people you’d be able to expose your home-based business, products and/or services, and yourself to worldwide!

That’s extremely exciting!

I’m not saying you’re going to be on the Oprah Winfrey Show, I just wanted to express that it’s possible with a successful press release.

So imagine if you were able to get 20 interviews per every 500 to 1000 press releases that you sent to various media outlets?

If those were your actual results, you’d get roughly 20 interviews per 1000-2000 press releases that you sent out.

The simplest way to think of a press release is as a vehicle that has the potential to give you an unlimited access to your targeted audience on a local, state, national, and global scale.

It allows you to communicate what you and your home-based business have to offer; it allows you to speak directly with your prospects and clients in your own voice.

Here’s a partial list of the benefits a successful press release will give you:

Benefits:

• TV Interviews
• Radio Interviews
• Local Recognition
• National Recognition
• Global Recognition
• Greater Sales
• Potential To Become The Leader In Your Industry
• Build Client Loyalty
• Ability To Grow Your Home-based Business
• Access To More Distribution Channels
• Free Targeted Traffic To Your Website
• Exposes You To Potentially Successful and Profitable Joint Venture Partners
• Win You The Respect Of Your Colleagues and Other Industry Leaders
• Have Your Articles Published In Small and Major Publications

Are There Any Dangers or Challenges Associated With The Use Release Marketing?

There are no downside to writing and submitting your press releases to the various media outlets.

The only negative is having it thrown in the trash, but who cares because everything in life takes practice and persistence.

Writing a successful press release will be worth its weight in gold because of the almost limitless list of benefits.

“According to Paul Krupin, writing a news release is like creating a work of art.

The problem is that you need to put yourself in the editors or producers position and realize that they are busy people who need to make a decision whether to use your news quickly. They also don’t have time to work with your material, so they need the essence fast. You have to get their attention immediately.

Poorly written news releases. It drives the editors crazy. It’s their biggest complaint. It wastes their time, their energy, their money.” 

What Tools And Resources Must Be Used To Implement Release Marketing?

Trash Proof News Releases – by Paul Krupin

Paul Krupin, the author, has helped launched several best selling authors, such as, Chicken Soup for the Soul by getting them interviews on huge TV shows like Barbara Walters, Oprah Winfrey, CBS, and CNN, all by creating and submitting press releases to the various media outlets. 

Trash Proof News Releases is truly an awesome book, because this gentleman has poured the body of his life’s work into it by showing you how to create a successful press release. Not only that but he’s included a ton of real-life examples of the successful press releases he has created for his clients. Clients you’d recognize, because some of them are household names.

It gets my highest recommendation!

http://www.publicityforum.com - A community surrounding the topic of press releases.

http://www.dcnewswire.com/ - View real press releases that you could model.

http://www.imediafax.com - Site allows you to create custom media list.