Link Building

What Is Link Building?

Link building is simply the process of requesting another site that relates directly to your target market put a link on their website and points to yours, so when their site’s visitors click on it they’ll arrive at your site, therefore sending you potential clients.

Why Is Link Building Important?

Link building is extremely important because it’s how Google ranks your website in their database.

While no one really knows the exact formula Google uses to rank your website, we do know that linking plays a major role. A word of caution, the quality of the websites that link to yours is much more important than the quantity.

Put simply, you want to get sites that are directly related to the main theme or topic of your website.

For example, if your website is all about weight loss programs for stay-at-home moms, a good site to request a link from would include weight loss supplements, home exercise workout equipment, and women’s workout clothes.

Some examples of sites you shouldn’t request a link from would include automotive related, how to make pottery, and so on.

Google loves and gives strong preference to websites that are themed around one main topic because those types of sites provide web surfers with more relevant results based upon the keywords they are searching with.

Keep the following in mind, when you are developing your content and become the Big Granddaddy’s (Google) best friend as you’ll be helping them to serve the web surfers that uses their search engine to locate the exact information they are looking for.

Which is the whole point of using a search engine anyway, but many seem to forget about such an obvious insight by taking it for granted.

The search engines are becoming increasing more and more intelligent. So if you aren’t building your site’s content based upon a really tightly focused theme or topic, you’ll be doing yourself a big disservice, because search engines will continue to give preference to those themed based upon a main topic.

Another important factor to keep in mind is search engines, such as, Google view sites that have a high number of incoming links pointing to them that are known as Authority Sites.

Authority Websites are those that consist of a tightly focused Main Topic with all of the subtopic content pages relating directly to that main theme.

Authority websites have a high Google Page Rank and usually have been around a few years.

Turning your website into one of Authority should be one of your main business goals.

How Can Link Building Help You Grow Your Home-Based Business?

Developing a linking strategy can help you to grow your business in multiple ways such as:

• Allows you to establish your website as the Go-To-Site
• Allow you to establish yourself as the expert in your industry
• Other sites will link to yours without you making the requests
• Provides you with tons of free targeted website traffic (More Profits and List Building)
• Higher placement in the search engines
• More organic search engine traffic (Prospects reach you via keywords they type into the search engines) FREE Traffic, how terrific is that!

With many positive benefits occurring simultaneously, your home-based Online business can’t help but grow. As long as you have done the proper planning and research by targeting a profitable market that’s actively seeking the solution you provide.

In other words, in order for you to take full advantage of the increase in targeted website traffic, you first must have developed an overall strategy or blueprint if you will for your business, but this is another subject that can get pretty complex.

When Should You Use Link Building?

Link Building shouldn’t be debated; it is a must if you want your Online business to become successful and enduring. Especially with the direction that search engines are heading towards.

Like I mentioned above, search engines are becoming more advanced and sophisticated. Search engine companies are demanding more high standards from website owners in terms of relevance of their content.

Don’t fight or run away from this simple fact.

If you want to even have a chance, let alone dominate your marketplace, you have to make sure you give the search engines what they’re asking for or you’ll be out-of-business.

I’m going to say this until I’m blue in the face, the easiest way to dominate your marketplace, become an Authority website, get other sites linking to yours without your request, get tons of FREE targeted prospects, and so on.

Create a themed website that provides content that your targeted audience is actively searching for, Period!

If you do that, the search engines will handsomely reward you for your efforts.

Not to mention that you’ll get all those other nice benefits that will allow you to build a rock-solid, profitable home-based Online business that allows you to delight your clients and please the search engines.

Are There Any Dangers or Challenges Associated With The Use Link Building?

The only downside to link building is linking to what’s called bad neighbors.

A bad neighbor is a website that you link to that maybe involved in illegal Online activities.

Illegal activities, such as, trying to fool the search engines with what’s called black-hat tactics.

These so-called black-hat tactics are usually applied through various types of software applications. These applications are suppose to get your website ranked in the top 10 search engine results.

I high advise against using any black-hat tactics because you’ll get your website banned from Google and other big search engines so-fast, it’ll make your head spin.

Once you get your site banned, you may never get re-indexed again.

That’s just not worth it, for a momentary boost in the search engines.

Must of the time those illegal tactics don’t work anyway.

You’re here to build a long-term business, right?

If you answered yes, then build it the correct way by blood, sweat, tears, and strategy!

What Tools And Resources Must Be Used To Implement Link Building?

There are several ways to get other websites to link to yours, but I’ll briefly list the three main ways to get them.

The first way is to purchase links to your website. The cost can be as much as $150, but the big benefit is you can get your website indexed in Google’s database within 24 hours dependent upon the page rank you’re willing to pay for.

Otherwise, if you were to manually submit your website to Google or any others, you’d have to wait around 4 weeks for it to be indexed.

Here are some paid link services that you can check out:

1. http://www.textlinkbrokers.com
2. http://www.text-link-ads.com
3. http://www.linkadage.com

The second way to get links to your website is to use a link building service. This is where you’d pay a monthly fee. One benefit to using a link building service is the software that manages your links are hosted upon their website servers. This frees up bandwidth and disk space on your personal website hosting account.

Another benefit to using a link building service is the software can be setup to automatically handle your link building activities, other money-making tasks within your Online home-based business.

A third benefit that a link building service provides you is a whole community of other business owners you could build relationships and exchange website links with.

Here is a link building service you can check out:

1. http://www.linkmetro.com

You can sign up for a FREE account that you can use indefinitely. This link service contains hundreds of other website owners you could network with.

The third way to get links to your website is to use downloadable software to manually request them.

In my opinion, this is the best way to request links from those Authority Websites, because you are personally contacting potential link partners instead of using some automated service.

While this is the Information Age, people do appreciate personal human contact, so never under estimate this approach, because it’s very effective and not a lot of Online home-based business owners are using it and this gives you another big advantage.

Think about it, who would you rather give a link to someone who personally emailed or called you regarding the request or someone who hides behind an automated system?

I imagine you’d prefer the personal contact.

It’s beneficial to get to know those you are transacting business with regardless if it’s a monetary or networking (relationship building), because trust will go a long way.

Not to mention, avoiding those Bad neighbors.

Here is a powerful downloadable software program you can check out:

SEO Elite
You will love the power this software gives to you right at your fingertips. It allows you to easily search for link potential link partners, shows you their page rank, request links using personalized letters, spy on my competition, reverse engineer their web strategies, and so on.

SEO Elite has so many awesome features and benefits that it truly is the ultimate Search Engine Optimization tool are truly amazing!
Click Here for more details.